One of the great joys of my job as a marketing person is getting in and learning as much as I can about my customers business so I can communicate effectively to their customers. Its even more fun when you get to go fishing at the same time! Being able to learn about Carls business gave me valuable insights into how to promote his business (and how to cook a mud crab) - leaving him with more time doing what he does best. PS - Drop me a line if you also want the worlds best chillie crab recipe!