With article titles like 'Unleash the Mother In Law", "Drag Queens, Nude Retreats and Butterfly Farms, and "Better than Oysters", this website certainly doesn't feel like your regular tourism site! And thats exactly what Tourism Topend were after, a way to engage locals and make them 'passionate patriots' of Darwin and the Top End. We developed an entire campaign that was followed up with press and television to reinforce its local message. So far - overwhelming response. Even the local media can't wait to feature the articles on their own talkback programs.