If DBE was going to sell the NT to a worldwide audience of large and small scale investors, it needed to have an exceptional website that 'stepped up' from the traditional government style guides and web philosophies. Our focus was to turn an information site into a tool that sold the Northern Territory, and made it easy for the user to navigate through the 80+ pages that have been translated into over 5 working languages. The new system easy for DBE to update in-house and feedback from the website has been exceptional.