We love the challenge of creating messages that talk to two quite different customer types. System Homes needed to present to its residential customers and its contract procured clients at the same time, yet both have dynamically different needs and services. We think we've made the companies value message shine in both situations with the tagline 'Get it Right, Get a System'. The new look and message are balanced to ensure the company can expand its push into more prestigious jobs without detracting from the bread and butter jobs that the company was built on.