Umbrella marketing - it all comes together

The real benefits of creating an umbrella (or container) brand is that we could cross sell to several different customer bases - seemlessly. The "brand" is not the product itself but the experience of whom you have brought it from. The real relationship is forged with Dianna herself. The magic of the container brand reveals itself after the sale when Dianna's extroadinary ability to maintain long term customer relationships comes into play.

Web Technology Used: Joomla, Flash

Client: Dianna Julia

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