Mimmickery might be the best form of flattery, but in advertising it means you contstantly need to 'raise the bar'. Since we began work for Darwin Sports and Remedial Massage Therapy we're been raising the bar little by little to keep ahead of her competitors who have pounced on some of the winning formulas used in her advertising. This simplistic 1 page website will change as well as her competition begin to follow our lead.