We'll 'battle your blurb' and show you how to avoid the cliches in advertising that don't work. We'll show you how to advertise with purpose, delivering meaningful messages that get results.
Every day and without knowing it, we are bombarded with thousands of ads, brands and marketing messages, all professionally produced and looking great. Good design is no longer an advantage, it is expected by your audience. Your competition have great designs too, So how do you get a leg up?
We've invested big time in sales training, marketing courses and resources that allow us to give our customers valuable advice on marketing, sales, communication, advertising strategy and much more! Our unique philosophies on design and marketing have been achieving exceptional results for Darwin based businesses since 2003.
While design agencies focus on 'look and feel'; our role is to communicate with your audience and generate an outcome. Imagineer takes the time to learn about your business and explore opportunities to 'hero up' your advertising. We'll show you how face smackingly simple it is connect with your audience and how advertising with intention is a game changer.
We build exceptional value into every job we produce, regardless of budget. Our results focussed philosophies will deliver you a greater ROI for less than you might think!
Result: Big Numbers at Top End Event
For many years we have been given the challenge of re-inventing the Reel Womans Barra Challenge, ensuring the event always looks fresh and different, with creative flowing through from advertising into wearables that the ladies love!
Imagineer has provided a range of Graphic Design Services to Darwin Waterfront, ranging from digital signage, advertising, event templates an internal communications.
Result: Price positioning held against cheaper competitors
The biggest mistake businesses make is competing on price alone, and undercutting themselves in the process! So how do you stay ahead when your competitors are discounting heavily? We focussed on building value in the product, clearly explaining the benefits of spending a reasonable price on a product that will meet expectations. A complete graphic design overhaul also created a unique distinction between Darwin harbour operators with the phrase 'The best fishing in Darwin... isn't in Darwin'.
Result: Businesses with purpose, customers with choice!
At the heart of advertising is the core message that says loud and clear: "This is why you should choose me!" . We've taken Darwin based businesses on a journey of discovery to help them identify their value proposition. Not only is it an 'advertising gimmick', its a real mantra that businesses can conciously live and breath.
Result: Significant boost in sales and participation
The real benefits of creating an umbrella (or container) brand is that we could cross sell to several different customer bases - seemlessly. The "brand" is not the product itself but the experience of whom you have brought it from. The real relationship is forged with Dianna herself. The magic of the container brand reveals itself after the sale when Dianna's extroadinary ability to maintain long term customer relationships comes into play.
Result: 35,000 better informed visiting friends and relatives
Tourism Top End needed to inform and increase participation for the Visiting Friends and Relatives (vfr) segment. We developed a campaign that made locals passionate ambassadors who could refer or pass new and interesting things to see and do. Rather than the usual Tourism blurb, we caught them off guard with this quirky campaign designed to help locals think about Tourism in a completely new way. Soon after its launch it attracted media attention with radio stations hunting TTE's marketing manager down for some memorable interviews.
Result: Packed restaurant and high occupancy rate
Business is booming for this Darwin business after we helped transform the butterfly farm into a modern and stylish destination with a fantastic series of design products focussed on the core message - release relax revive.
Imagineer has serviced this well known Darwin Institution since 2003 helping their marketing department develop millions of dollars worth of advertising strategies for print, online, internal and external marketing, annual reports, trade shows and more. Message strategies are constantly updated with new and interesting projects adapting to the needs of their audience on a monthly basis.
Result: Tickets sold across the globe
Imagineer donated over $5,000 worth of design services to this amazing festival. We worked on a shoestring budget with a massive challenge - to reach a worldwide audience of people who probably weren't looking for it! Our social media campaign brought patrons from the USA, Japan, UK and Indonesia on a tiny budget of $200. The graphics tell the story of the eclipse and what it means to the Yolngu people as the coming together of the sun and moon is particularly significant.
Result: Expanding capabilities and turnover
Darwin Sheet Metal saw an opportunity to rebrand themselves as a premium provider of their services in Darwin. Their recent acquisition of a laser cutter has streamlined their entire production process, making it a feature part of their identity. We helped their customers focus on what is important with a message strategy based on trust and reliability - "Built by Reputation". Thier website alone has won them prestigious contracts allowing the company to expand further and develop their capabilities.
Result: Commision booking within 14 days!
Aly De Groote is a Darwin based fibre artist with national recognition as a leader in her field of work. Her advertising appears in some of Australia's most presitgious publications; beginning the sales funnel to her website for commision art.
Result: Changing lives forever
CDEP carries out a range of programs focussing on indigenous development and training. One of our most memorable jobs for CDEP was for a little project called Expanding Horizons. We helped them develop a message strategy that engaged with young people encouraging them to take a year long leadership program, with many months away from their families. You can hear about the brochure in a great little TEDx Darwin talk by one of their participants here.
Result: Successful economic development for regional indigenous Australians
Aboriginal Bush Traders needed an exceptional brand to communicate different messages to different audiences. It had to communicate the organisations complex structure to its indigenous membership. Our logos and info graphics told the story in a visual language that they could understand easily. We developed a message that connected with their retail tourist market quickly allowing their members products to fly out the door.
Result: Successful penetration into new markets. Expanded fleet to cope with demand!
Darwin Airport Shuttle came to us looking to expand their reach into the private charters market. Our brand upgrade, advertising and website development has seen them expand rapidly. The company has expanded its fleet and capabilities to focus on other segments such as conferences, Ghan & Cruise Ship Terminal facilities.
Result: Solid pre bookings up to a year in advance
We rebranded Darwin Bluewater Charters with a friendly 'beer can' logo. The hero shot in their advertising really brings the sense of adventure alive. Our T-Shirt design is presented to every one of their customers. We've been
Result: Measured boost in online participation of fishing products
The fishing industry generates a massive 450,000+ nights of accommodation to the NT every year. We developed the campaign and provided supporting documents to help the team pitch the idea to their members. We encapsulated the excitement of fishing in the slogan 'Unreeel' which followed through in radio, print, online and TV. Imagineer developed an 8 page campaign for insertion in Australia's largest fishing magazines that cross sold the other benefits of fishing in the Top End. They took the bait with measurable outcomes on the websites fishing product.
Result: Darwin Businesses who live and breath their value proposition
We might be biased but we see ourselves as Darwin's best logo and branding producer. We've helped countless Darwin businesses evaluate their value proposition and see exactly what their logo needs to portray and why. See more of our logo designs here .